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PRIVACY POLICY

Privacy Policy: 

Last Updated: 11/16/2025

Not Just Essentials! (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make purchases, or interact with our services.
This policy applies to customers in the United States and European Union, and complies with GDPR for EU residents.
Contact Information:
945 Taraval Street #1035, San Francisco, CA 94116
Phone: 628-245-5487
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1. Personal Data We Collect
We collect the following personal data:
•    Account & Contact Information: name, email, phone number, billing and shipping address
•    Order & Payment Information: purchased products, transaction details, payment method
•    Technical Data: IP address, browser type, device information
•    Cookies & Analytics: browsing behavior, site preferences, usage statistics
•    Customer Service Communications: emails or messages sent to us
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2. How We Use Your Data
We use personal data for:
•    Processing orders, payments, and returns
•    Communicating order status and customer support
•    Improving our website and services
•    Marketing communications (with consent where required)
•    Fraud prevention and legal compliance
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3. Legal Basis for Processing (EU GDPR)
For EU customers, we rely on the following legal grounds:
•    Contractual necessity: to fulfill orders and services
•    Legitimate interests: for fraud prevention, website improvement, and marketing
•    Consent: for promotional emails or marketing
•    Legal obligations: compliance with tax, accounting, or regulatory requirements
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4. Cookies & Tracking
We use cookies to:
•    Enable essential website functions
•    Monitor site performance and analytics
•    Offer personalized content or promotions
You can manage cookies in your browser settings or through our cookie consent banner.
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5. Third-Party Service Providers
We may share personal data with:
•    Wix: hosting and analytics
•    Payment Processors: PayPal, Afterpay, Klarna, Apple Pay
•    Dropshipping Suppliers & Carriers for order fulfillment
•    Marketing & Analytics tools
Each provider complies with GDPR where applicable.
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6. International Data Transfers
Data may be transferred outside the EU, including to the U.S.
We implement safeguards such as Standard Contractual Clauses (SCCs) and security measures to protect your data.
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7. Data Retention
We keep personal data only as long as necessary to:
•    Fulfill orders
•    Meet legal and tax obligations
•    Resolve disputes
•    Enforce our policies
After this, data is securely deleted or anonymized.
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8. Your GDPR Rights
EU residents have the right to:
•    Access, correct, or delete personal data
•    Restrict or object to processing
•    Receive a copy of your data in portable format
•    Withdraw consent
•    Lodge a complaint with a Data Protection Authority
Requests can be sent via 628-245-5487 or our contact form.
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9. Security
We implement appropriate technical and organizational measures to protect data from unauthorized access, alteration, or disclosure.
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10. Changes to Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page.

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